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audit.domains
The domain appraisal of record

Why Did loans.com Sell for $180.00M?

Detailed analysis of the loans.com domain sale for $180.00M. See valuation comparison, factor breakdown, and insights explaining the sale price.

loans.com

Sold on January 1, 2010

Sale Price
$180.00M
Marketplace
Private Sale
Engine Valuation
$30.00M
Difference
+$150.00M
premiumone-wordcomfinancehigh-value
View Listing

Valuation Comparison

Engine Valuation
$30.00M
57% confidence • ULTRA tier
Actual Sale Price
$180.00M
500.0% over

The sale price of loans.com for $180,000,000 exceeded our engine valuation of $30,000,000 by 500.0%. This premium is likely due to .com Extension, Dictionary Word, Premium Tier, market timing, or strategic buyer value.

Factor Breakdown

Key factors that explain the sale price

.com Extension
.com is the gold standard and commands premium prices, especially for one-word domains
90%
Dictionary Word
Real dictionary words command highest prices, especially common words
90%
Premium Tier
Domain falls into premium tier, indicating exceptional quality
85%
Short Length
Short domains (4-5 chars) command premium prices
80%
Finance Category
Finance/fintech domains command premium due to high commercial value
80%

Key Insights

  • The sale price exceeded our valuation by 500.0%, highlighting premium factors not fully captured.
  • .com Extension was the primary driver of value, with a 90% impact score.
  • This domain falls into the premium category, commanding prices in the millions.
  • Private sales often command higher prices than public marketplaces due to strategic buyer value.

Additional Context

Sold to QuinStreet alongside insurance.com. Premium finance domain.