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audit.domains
A domain appraisal you can check

Recorded domain sales over $1 million

37 sales of $1,000,000 or more from the audit.domains Sales Record, ranked by price. The record holds 52 sales in all; it is not a list of every sale ever made. Each entry links to the pages that state the sale. audit.domains was not a party to any of them. Download as JSON

How to read an entry

Price basis
“Price stated by the sources” means a source gives the figure as the price paid. “Price reported, not confirmed” means the figure is reported by the press without confirmation from a party.
Evidence tier
T1: a party’s own disclosure, a filing, a court record or an on-chain record states the price. T2: two independent publishers state it. T3: one publisher states it. A tier counts only sources whose quoted text contains the price.
Date
As precise as the sources: a year, a month or a day. Sales are ranked by price, not by date.
Source hash
The first characters of the SHA-256 of the page as fetched on the capture date. A page can change later; the hash shows what was read.
  1. 1.

    ai.com

    $70,000,0002025-04 · Tier T2

    Price stated by the sources · Private sale, brokered by Larry Fischer (GetYourDomain.com) · Buyer: Crypto.com (Kris Marszalek)

    • TechCrunch · News report · 2026-02-08 · 7725d7a67607
    • CoinDesk · News report · 2026-02-09 · 0c2bbdf208c3
    • DNJournal · Trade press · 2026-02-06 · 8dbd062aa4e1
  2. 2.

    insurance.com

    $35,600,0002010-07-26 · Tier T3

    Price stated by the sources · Private acquisition from Insurance.com Group, Inc. (Ohio) · Buyer: QuinStreet, Inc.

  3. 3.

    voice.com

    $30,000,0002019-05-30 · Tier T3

    Price stated by the sources · GoDaddy (facilitated); announced via MicroStrategy press release · Buyer: Block.one

    • CoinDesk · News report · 2019-06-19 · e4dd343a9b94
  4. 4.

    360.com

    $17,000,0002015-02-04 · Tier T3

    Price reported, not confirmed · Private (leaked/unofficial report) · Buyer: Qihoo 360

    • DomainGang · Trade press · 2015-02-06 · bdadbbfe48d2
    • IBTimes · News report · 2015-02-06 · does not state the price · 7fc6a7941da3
  5. 5.

    chat.com

    $15,500,0002023 · Tier T2

    Price stated by the sources · Private · Buyer: Dharmesh Shah (HubSpot co-founder)

    • DomainGang · Trade press · 2024 · b78fa78f6f0d
    • TechCrunch · News report · 2024-11-06 · f5a892d16ec9
  6. 6.

    rocket.com

    $14,000,0002024 · Tier T2

    Price stated by the sources · Unknown (sale disclosed via seller's SEC filing, not a named marketplace) · Buyer: Rocket Companies

  7. 7.

    sex.com

    $13,000,0002010-11 · Tier T2

    Price stated by the sources · Sedo.com-run auction under Escom LLC's bankruptcy proceedings (court approval required) · Buyer: Clover Holdings Ltd

    • 24/7 Wall St · News report · 2010-10-22 · c7b10733e0cd
    • NBC News · News report · 2010 · 878aebd99cca
  8. 8.

    crypto.com

    $12,000,0002018-07 · Tier T2

    Price stated by the sources · Private · Buyer: Monaco (renamed Crypto.com)

  9. 9.

    icon.com

    $12,000,0002025-04-24 · Tier T2

    Price stated by the sources · Private, brokered by Andrew Miller (ATM Holdings/Hilco Digital Assets) for the seller; Lumis represented the buyer · Buyer: Icon (AI marketing startup; CEO Kennan Davison)

  10. 10.

    tesla.com

    $11,000,0002016-02 · Tier T3

    Price stated by the sources · Private · Buyer: Tesla, Inc. (Elon Musk)

  11. 11.

    club.com

    $10,000,0002025-06 · Tier T2

    Price stated by the sources · Escrow.com · Buyer: Club (invite-only creator social platform)

    • DomainGang · Trade press · 2026 · 47bc094fc57a
    • DNJournal · Trade press · 2026-04-14 · 1383cf6c2e02
  12. 12.

    connect.com

    $10,000,0002022-04 · Tier T3

    Price stated by the sources · Unknown (price disclosed via SEC filing, not a named marketplace) · Buyer: HubSpot

  13. 13.

    porno.com

    $8,888,8882015-02-03 · Tier T3

    Price stated by the sources · Private · Buyer: WGCZ

  14. 14.

    business.com

    $7,500,0001999-12-01 · Tier T3

    Price stated by the sources · Private · Buyer: eCompanies

  15. 15.

    diamond.com

    $7,500,0002006-05-17 · Tier T3

    Price stated by the sources · Private · Buyer: Ice.com

  16. 16.

    green.com

    $7,500,0002026 · Tier T2

    Price stated by the sources · Private · Buyer: Splash (stealth-mode fintech startup)

  17. 17.

    beer.com

    $7,000,0002004 · Tier T3

    Price stated by the sources · Private

  18. 18.

    slots.com

    $5,500,0002010-05-13 · Tier T3

    Price stated by the sources · SnapNames auction, facilitated by Moniker

    • TechCrunch · News report · 2010-05-13 · 53c0441f34b0
  19. 19.

    toys.com

    $5,100,0002009-02-27 · Tier T3

    Price stated by the sources · Court-supervised bankruptcy re-auction (of the former eToys/Parent Company estate), subject to court approval · Buyer: Toys "R" Us, Inc.

  20. 20.

    medicare.com

    $4,800,0002014-05-01 · Tier T3

    Price stated by the sources · Private · Buyer: eHealthInsurance Services, Inc.

  21. 21.

    it.com

    $3,800,0002022-06-15 · Tier T3

    Price stated by the sources · Dan.com (lease-to-own installment sale) · Buyer: Intis Telecom

    • DomainGang · Trade press · 2022-06-15 · dc11f50a1e7f
  22. 22.

    game.com

    $3,400,0002014 · Tier T3

    Price stated by the sources · Private · Buyer: Hangzhou Duomai E-Commerce Co. (parent of 4.CN)

    • DomainGang · Trade press · 2015-02-26 · 0837034653b7
  23. 23.

    loans.com

    $3,000,0002000 · Tier T3

    Price stated by the sources · Auction · Buyer: Bank of America

  24. 24.

    pizza.com

    $2,600,0002008-04-03 · Tier T3

    Price reported, not confirmed · Sedo.com auction

  25. 25.

    social.com

    $2,600,0002011-06 · Tier T3

    Price reported, not confirmed · Private, co-brokered by Moniker.com and Marksmen/NameQuiver.com

    • TechCrunch · News report · 2011-06-22 · 37ed46acf463
  26. 26.

    gambling.com

    $2,500,0002011-05 · Tier T3

    Price stated by the sources · Sedo

  27. 27.

    nft.com

    $2,000,0002021-02 · Tier T3

    Price stated by the sources · Open market · Buyer: Immutable Holdings, Inc.

  28. 28.

    fly.com

    $1,800,0002009-01-20 · Tier T3

    Price stated by the sources · Private · Buyer: Travelzoo

    • Skift · News report · 2017-04-28 · ce9d1c64b34b
  29. 29.

    auction.com

    $1,700,0002009-03-18 · Tier T3

    Price stated by the sources · Private · Buyer: REDC (Real Estate Disposition Corp)

  30. 30.

    fund.com

    $1,500,0002018 · Tier T3

    Price stated by the sources · Media Options (broker)

  31. 31.

    skins.com

    $1,459,4502025-09 · Tier T3

    Price stated by the sources · Private, brokered by QEIP.com · Buyer: A Hong Kong-based company (building a Counter-Strike 2 skins marketplace)

    • DNJournal · Trade press · 2025-11-19 · 9f72443579c6
  32. 32.

    nas.com

    $1,250,0002026-04-15 · Tier T3

    Price reported, not confirmed · Private, brokered by Adam Chase (Lumis) · Buyer: Nuseir Yassin (NAS.io founder)

  33. 33.

    bot.ai

    $1,200,0002026-02-24 · Tier T3

    Price stated by the sources · Sedo

    • DNJournal · Trade press · 2026-02-24 · 746ac17c6e71
  34. 34.

    la.com

    $1,200,0002016-03 · Tier T3

    Price stated by the sources · Unknown (disclosed via SEC filing) · Buyer: Tribune Publishing Company (NYSE: TPUB)

  35. 35.

    midnight.com

    $1,150,0002026-01-05 · Tier T3

    Price stated by the sources · Sedo

    • DNJournal · Trade press · 2026-01-05 · 6b811dfa1c36
  36. 36.

    university.com

    $1,111,5552020-03-07 · Tier T3

    Price stated by the sources · Private · Buyer: Tsunami VR, Inc.

  37. 37.

    highlevel.com

    $1,000,0002026-01 · Tier T3

    Price stated by the sources · Unknown (discovered via financial filing)

    • DNJournal · Trade press · 2026-05-27 · bef72b72fcac

In the record but not listed

15 of the 52 recorded sales are left out of the list above.

  • 114.com: no source left that states the price
  • casino.com: no source left that states the price
  • computer.com: no source left that states the price
  • creditcards.com: no source left that states the price
  • gold.com: no source left that states the price
  • healthcare.com: no price disclosed
  • healthinsurance.com: no source left that states the price
  • invest.com: no source left that states the price
  • marketing.com: no source left that states the price
  • mi.com: no source left that states the price
  • mortgage.com: no source left that states the price
  • nfts.com: no source left that states the price
  • porn.com: no source left that states the price
  • shop.com: no source left that states the price
  • z.com: priced in JPY, not converted

Links to DNJournal archive pages dated before 2025 are not shown, so sales whose only price source is such a page appear here rather than in the list.

Checking the record

The record is an append-only ledger in which every row includes the hash of the row before it, so changing an earlier row breaks every later one. The ledger has 52 rows and its latest hash is 0ff75d3cbc2659598020db9fc8286de71c6f8980050516bc90f379178b00ef44. The latest source capture on this page was made on 2026-09-26. Prices are as the sources state them; audit.domains has not re-verified each sale.

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